My Story
To truly achieve our mission, we must go beyond simply filling seats and driving keywords-based digital campaigns—we focus on lasting success for both institutions and students. At Wolff Consulting, we crack the code of student demand and build scalable strategies that make recruitment easier and more sustainable.
We align your institution’s unique value with the aspirations of targeted students, allowing you to reduce the cost per student acquisition and boost conversions for a more efficient and impactful recruitment process.
Asaf Wolff is the founder of Wolff Consulting, an agency specializing in education demand generation.
Asaf was the growth engine behind the University of the People, scaling it from a newcomer in the education sector to one of the top ten US universities.
Starting as a team of one, Asaf grew the University of the People from zero to 150,000 students in less than ten years. Under his leadership, the university became the fastest-growing institution in the nation, with an impressive cost per student of just $60—99% lower than the industry average of $5,000.
Asaf’s ability to connect the university’s relevance to student trends resulted in a 20% conversion rate from applicant to student and a 10% conversion rate from website visitor to applicant.
With a passion for education marketing, Asaf is dedicated to helping institutions thrive in an increasingly competitive landscape.